Many Associates have been using Amazon Web Services via the E-Commerce Service for years to more deeply integrate Amazon's rich content and features into their own sites. Recently the Web Services team has launched several groundbreaking products that allow developers and Associates that want to build more complex applications to take advantage of the significant investments Amazon has made in its infrastructure including computing power (Amazon EC2), storage (Amazon S3), and processes (Amazon Mechanical Turk).
As Jeff Bezos said in this week's cover story of Business Week, "All the kinds of things you need to build great Web-scale applications are already in the guts of Amazon," says Bezos. "The only difference is, we're now exposing the guts, making [them] available to others."
Jeff is also delivering a keynote address tomorrow at this week's Web 2.0 conference in San Francisco where he will discuss more details about Amazon Web Services.
Check out the article; if you'd like to discuss it or Amazon Web Services as they relate to Associates, chime in on the thread we started on the Associates discussion board.